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5 трюков по написанию цепляющих заголовков

In a world full of noise, how do you get people to actually read what you write? It takes more than good content or great design. The most important part of writing an article is the headline. The same principle applies to blog posts, book chapters, and so on: The title is where your focus should be. You should begin and end every article with the question: “Would this make me want to read on?” If not, don’t publish until you’ve got a catchy headline. Concentrate on this, and you’ll get more readers, more buzz, and more love.

Use numbers. There’s a reason why so many copywriters use numbers in their headlines. It works. Do an experiment: Go to the grocery store, and scan the magazines in the checkout lane. Look at the front-page article headlines. It doesn’t matter if it’s a fitness magazine or a tabloid; many of them will be using numerals to start off the headline.

There aren’t really any rules (as far as I know) regarding what numbers work best, but people typically only remember three to five points. That said, sometimes a really obscure number like 19 or 37 can catch people’s attention.

Use interesting adjectives. Here are some examples:
Effortless
Painstaking
Fun
Free
Incredible
Essential
Absolute
Strange

Use unique rationale. If you’re going to do a list post, be original. For example consider the following:
Reasons
Principles
Facts
Lessons
Ideas
Ways
Secrets
Tricks

If possible, never use things. Please, for the love of Pete, don’t use things. You can do better than that.

Use what, why, how, or when. These are trigger words. I typically use “why” and “how” the most, because I’m often trying to persuade or enable someone. Typically, you’ll use either a trigger word or a number. Rarely does it sound good to do both.

Make an audacious promise. Promise your reader something valuable. Will you teach her how to learn a new skill? Will you persuade her to do something she’s never done before? Will you unlock an ancient mystery?

What you want to do is dare your reader to read the article. Without over-promising, be bold. Be seductive (in the most innocuous way possible, of course). Be dangerous. And then deliver what you promised.

Try this formula. Here’s a simple headline-writing formula:

Number or Trigger word + Adjective + Keyword + Promise

Example: Take the subject “bathing elephants.” You could write an article entitled, “How to Bath an Elephant” or “Why I Love Bathing Elephants.”
Or you could apply this formula and make it: “18 Unbelievable Ways You Can Bathe an Elephant Indoors”
Another (more serious) example: Take a bold promise like “selling your house in a day.”
Apply the formula and you get: “How You Can Effortlessly Sell Your Home in Less than 24 Hours”

People don’t want to be tricked into reading something boring; they want to be drawn into something exciting. Make it worth their while. Take extra long time to consider what headline will grab people’s attention the most, and make sure that it describes your content in an honest, but attractive, way. They won’t regret it, and neither will you. (c) источник

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Comments

( 7 comments — хочу сказать )
olga_kurochkina
Nov. 28th, 2014 01:26 pm (UTC)
Самый распространённый заголовок в ЖЖ:

... (Без названия)

“Would this make me want to read on?” )))
1way_to_english
Nov. 28th, 2014 01:29 pm (UTC)
если комментов много, то да, интрига заставляет многих.
но я на такие понты не ведусь)
koketka
Nov. 28th, 2014 01:48 pm (UTC)
а перевод будет?)))
1way_to_english
Nov. 28th, 2014 02:13 pm (UTC)
английский учите)
1way_to_english
Nov. 28th, 2014 02:39 pm (UTC)
кстати, вот на русском, вспомнил, что ранее писал

* 10 рецептов создания убойных заголовков
http://1way-to-english.livejournal.com/426334.html
koketka
Nov. 28th, 2014 02:40 pm (UTC)
пасиб)
livejournal
Nov. 28th, 2014 02:38 pm (UTC)
Здравствуйте! Ваша запись попала в топ-25 популярных записей LiveJournal для Украины. Подробнее о рейтинге читайте в Справке.
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